How do you stop losing
the customers who already ask?

Where they leak out today

• Outside opening hours. That is when people write most and when there is least chance of a reply. Someone who asks at eleven on a Saturday rarely comes back on Monday: they ask the next supplier.
• The form nobody reads. It lands in an inbox that gets checked when there is time, and sometimes in the junk folder.
• The business WhatsApp. It gets answered in gaps between jobs, and a conversation left half finished is picked up by nobody.
• Whatever is not written down. If the enquiry does not end up on a list, by next week it does not exist.

What gets built

• The website assistant answers with the real information of the business instead of a brochure, and collects who is asking and what they need along the way: website chat, from €490 + €39/month.
• WhatsApp answered at any hour, handing over to a person as soon as it gets serious: WhatsApp receptionist with AI, €990 + €79/month.
• Website forms stop dying in an inbox and land in the same list as everything else.
• An appointment closed without phone calls once the enquiry is ready: book a site visit by writing it.
• Everything lands in one place, with its status and its history: the CRM that is the whole business, explained on CRM with an assistant.
• A ping on the phone when something arrives that cannot wait, and a reminder when somebody has gone days without an answer.

The full support path is on 24/7 customer service.

What we do NOT do, and why

We no longer send cold email, neither for ourselves nor for our clients, and we have stopped building systems that do. We put it that way rather than "we never did", because we did: we tried it on a small scale during 2026 and we even had an automation for it in the catalogue. We withdrew it in September. It is not a moral stance: a business that fills its pipeline by writing to strangers is usually covering up the real problem, which is that it does not look after the people already arriving. And a domain burned by mass sending costs far more to recover than a lost customer.

We do not buy contact lists either, nor work with them. If a business needs more people coming in, that is solved with what can be seen from outside —the website, the Google listing, the reviews, the content— and not by turning up in someone's inbox.

How you know whether it works

You measure it, and it is four numbers, not ten: how many enquiries come in, how many are answered in under five minutes, how many end in an appointment or a quote, and how many go unanswered. If next month all four look the same as before, the system is not earning its keep and it needs looking at, not renewing quietly.

A case anyone can check

Dartel Solutions answers from its website and from WhatsApp in four languages, every enquiry lands in its CRM, and every order pings the team's phone. The measured figure: 60 conversations in 61 days, measured on 27 August 2026. It is not a huge number; it is a real one, and it is exactly the work that used to be lost outside opening hours. What we do not publish is how much extra it billed because of this, because there is no way to isolate that from everything else. And we say the whole of it: that company shares an operating founder with Zerolagia.

How does it start?

With the channel where most people arrive today and get the worst service. You can see which channels your website has and which it lacks by running it through the scanner, which asks for no sign-up. For the first conversation it is enough to write on WhatsApp, ask the assistant on this page, or leave two lines on the contact page: it comes with no commitment and no hard sell, and if something is not worth automating, we say that too.

See also

• Automated WhatsApp for small businesses — the channel almost everything comes through today.