The client
Dartel Solutions installs security cameras and alarm systems in Spain and sells equipment through its online shop. Small team, customers writing in four languages — English, Spanish, Russian and Ukrainian — and the phone ringing while they are up a ladder on an install.
The problem
Every enquiry — from the website, over WhatsApp or through the shop — depended on somebody stopping work to answer it. Outside working hours nobody replied, and whoever asked at ten at night had gone cold by the next morning.
It was never a problem of service quality: it was a problem of doing two things at once. Nobody can mount a camera and quote a job at the same time.
What we built
| Piece | What it does |
|---|---|
| AI assistant on the website | Helps visitors in 4 languages, knows the real shop catalogue and answers at any hour. |
| AI-powered WhatsApp reception | Replies instantly, understands what the customer needs and logs it. The team picks the conversation back up later with the full context in front of them. |
| A custom CRM | Every enquiry lands there on its own. Nothing is typed by hand and nothing gets lost. |
| Order alerts | Every shop order reaches the team's phone the moment it happens. |
| Automatic backups | The business data is saved on its own, with nobody having to remember. |
| Social media publishing | Content is prepared automatically and approved from the phone before it goes out. |
None of this replaced the software they already used. It was built on top of what was there, which is how you do it when a business can't stop trading to migrate.
The result
Customers get an answer straight away, at any hour and in their own language, and every enquiry is logged with zero manual work. The team installs; the system answers.
What changed isn't that service got better: it's that it happens always. The ten-o'clock-at-night enquiry no longer waits for the morning.
Why we're publishing this case
For transparency: Dartel Solutions and Zerolagia share an operating founder. It's a sister project, and we would rather say so than have somebody work it out for themselves. The automations described here are real and have been running every day; the client being a close company doesn't make them any less true, but it does oblige us to say it.
Want this in your business?
Start with the free scan: we analyse your website and tell you what can be automated before you commit to anything. Nothing here is bought blind.
Get the free scanYou might also like